Cookies on this website

We use essential cookies to make this site work. We'd also like to use Google Analytics and Google Ads cookies to understand how the site is used and to measure our advertising. We only set these if you accept them. Read our cookie policy

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Cookie Policy

How we use cookies and similar technologies

Last updated: 18 October 2026

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit websites. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies allow websites to recognise your device and remember information about your visit, such as your preferences and settings.

2. How We Use Cookies

We use cookies on our website for the following purposes:

  • Essential functionality and security: To keep you logged in to your account, protect our forms against misuse and remember your cookie choice. These are always set.
  • Analytics: To measure how visitors use our website so we can improve it. Only set if you accept cookies.
  • Advertising: To measure how well our Google Ads campaigns work. Only set if you accept cookies.

Until you make a choice, and if you reject cookies, we do not load Google Analytics or Google Ads at all, so none of their cookies are set and nothing is sent to Google.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They don't need your consent and cannot be switched off in our systems.

Cookie Name Purpose Duration
PHPSESSID Keeps your session across page requests, including your login and the security token that protects our forms against cross-site request forgery Session
cookie_consent Remembers whether you accepted or rejected analytics and advertising cookies 1 year

3.2 Analytics Cookies

These Google Analytics cookies let us count visits and traffic sources so we can measure and improve the site. They are only set if you accept cookies.

Cookie Name Purpose Duration
_ga Google Analytics - distinguishes unique visitors 2 years
_ga_WCTZ5LNJLQ Google Analytics - keeps the state of your current visit 2 years

3.3 Advertising Cookies

These Google Ads cookies let us see which of our adverts lead to visits and orders, and show our adverts to people who have visited our site. They are only set if you accept cookies.

Cookie Name Purpose Duration
_gcl_au Google Ads - links visits to our adverts to measure conversions 90 days
_gcl_aw Google Ads - remembers the advert you clicked to reach our site (only set when you arrive from one of our adverts) 90 days

Depending on how you reach our site, Google may set other cookies for the same purpose, such as _gcl_gb or _gac_gb_*, which also last 90 days.

4. Third-Party Cookies

If you accept cookies, Google may also read or set cookies on its own domains, for example IDE on doubleclick.net and NID on google.com. These are controlled by Google; see Google's advertising and measurement cookies.

Google Analytics

We use Google Analytics to understand how visitors use our website. It records the pages visited, how visitors found us and the type of device used, linked to a pseudonymous identifier in the _ga cookie rather than your name or contact details. We remove one-time security tokens (such as password reset links) from page addresses before they are sent to Google.

For more information, see Google's Privacy Policy.

Google Ads

We use Google Ads conversion tracking and remarketing to measure which adverts lead to enquiries and orders, and to show our adverts to people who have visited our site.

5. Managing Cookies

5.1 Cookie Consent

When you first visit our website, a cookie banner asks whether you accept or reject analytics and advertising cookies. The site works the same either way. You can change your choice at any time using the "Cookie Settings" link in the footer or the button below. If you withdraw consent, we delete the Google cookies set on our domain and stop loading Google's tags.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these in the "Options" or "Preferences" menu of your browser. The following links may help:

  • Chrome
  • Firefox
  • Safari
  • Microsoft Edge

5.3 Opt-Out Tools

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6. Impact of Disabling Cookies

Rejecting analytics and advertising cookies does not affect how our website works. If you block all cookies in your browser settings, including strictly necessary ones, some parts of our website will not function properly. For example:

  • You may not be able to log into your account
  • Your preferences may not be remembered
  • Some interactive features may not work

7. Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.

8. More Information

For more information about how we handle your personal data, please see our Privacy Policy.

If you have any questions about our use of cookies, please contact us:

  • Phone: 0151 929 7900
  • Online: Contact form

Palatine Research & Data

Trusted since 1898

Grange Bank, Grange Road

Wirral, CH48 4DY

0151 929 7900

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  • Urgent Desktop Trace
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  • Trace & Asset Check

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